The MFA students asked the Design Center to develop a logo and booklet for their exhibition titled "Muscle Memory". All of their works related to the human body and how we interpret it. Based on this we created a mark that was loosely based on an EKG graph and referenced the idea of muscle memory as repetition.

The booklet was created based on the clients prefered style of having gatefolds. The client wanted to have a human element to the booklet. To achieve this, we worked with a printer to have soft touch applied to the cover to represent skin.